What is the Channel Market Fit according to Caroline Mignaux?

In episode 6 of our Content Factory podcast with Caroline Mignaux ( To be found here ), she was talking to us about the Channel Market Fit, what is that?

The “Channel Market Fit” is a concept that is still little used in France, but which can make it possible to optimize your content strategy. The idea is to create content by focusing primarily on the channel most suited to your audience, and then to use it on other channels.

Identify your priority channel

The first step is therefore to identify your priority channel, the one on which we can most easily reach our target audience.

For a company, for example, this may be:

• YouTube if the video makes it possible to present your products/services well
• LinkedIn if you are aiming for a professional audience
• Instagram if we focus on image and lifestyle
• A podcast if you want to deepen topics through conversations

The objective is to determine the channel where:

• We can reach the maximum of our target audience
• Our content will be the easiest to create and the best suited
• We observe the best results (commitment, conversion, etc.)

In short, the one on which we were the most successful in creating a link with our community.

Focus your efforts on this priority channel

Once this channel is identified, the idea is to focus our creative efforts on it.

Instead of spreading our energy across multiple channels at the same time, we focus on one channel at first.

The objective is to feed this priority channel with quality content, by adopting the corresponding best practices.

For example, for a YouTube channel, this could mean:

• Publish videos that are optimized for SEO
• Finding the right pace of publication (1/week, 2/week etc.)
• Work on your titles, descriptions and thumbnails
• Interacting with comments

In short, we are implementing a real editorial strategy specific to this channel, with the aim of retaining and engaging our audience.

Declare your content on other channels

Once we've figured out how to best “feed” our priority channel, we can start sharing our content on other channels.

The idea is to use the content that works best, and adapt it to other social networks.

For example, for a YouTube channel:

• You can create snippets in the form of vertical shorts for TikTok or Instagram
• Publish the best audio podcast episodes on Spotify
• Share articles with our key points on LinkedIn or Medium

The aim is to capitalize on the work already done, rather than starting from scratch every time.

We reuse our flagship content by adapting it in an optimized way for other channels. This requires less effort than producing new content for each platform at the same time.

The benefits of Channel Market Fit

This two-step approach (priority channel then combinations) has several advantages:

• Optimization of efforts: by focusing on a single channel first, we maximize the impact of our work instead of deploying it in a diffuse way.
• Editorial consistency: starting with the same core content, we maintain consistency even when using it on other channels.
• Time saver: reusing content already created for other formats/channels saves time.
• Cumulative audience: reaching your target audience on different channels allows you to combine and multiply your contact points.

Well applied, this strategy therefore makes it possible to optimize its content production, and to increase its visibility by reaching its audience through various channels in a coherent way. The result is a virtuous synergy, rather than a dispersion of efforts.

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