Video ideas for your content strategy

The video format is becoming more and more popular. : 66% of consumers watch it at least once a day. An ideal ally of snack content, video allows you to gain visibility and reputation and to get a message across quickly and effectively. So don't hesitate to incorporate videos into your content strategy.

But what type of videos should you create? There is no shortage of choice!

Today, 10 video ideas to integrate into your content strategy to communicate about your business, brand, product...

1. Branding video

Video branding will allow you to communicate around your brand and your values.

Branding video highlights the image of your brand, it must create a strong image. Storytelling is often used for this. This type of video enters the discovery phase for the customer, the video is impactful because it A vehicle for emotions .

You have probably already watched a branding video, such as Nutella, Coca-Cola or Nike ads. For these brands, the strong image is already in place, video branding allows them to continue to promote their values and make them more human, accessible brands.

Here is, in fact, an example of a video branding for the Nike brand

2. The product presentation

As its name suggests, the video product presentation aims to present a product to your customers. Often performed during The launch phase of a new product. The latter will make it possible to make your product known on the market.

The product presentation video allows you to present the product from several angles: the tool/project itself, its use, its functionalities... This type of video will allow customers to project themselves and will therefore influence the purchase decisionAnd as this infographic shows us.

The product presentation video becomes unmissable. Especially in the era of online shopping, video makes it possible to visualize the product in 3D. For example, the clothing site Asos has integrated videos into its product sheets to show the clothes worn, the customer is thus visualized in the clothes as in a fitting room and is more likely to make a purchase.

Asos product video

3. The demonstration/tutorial

The demonstration video similar to the product video differs from the latter thanks to Explanation of how the product or service works. A true tutorial, this type of video will help the consumer in the process of learning the product/service. Getting started with the service or product will thus be faster and easier. The video demonstration is therefore also a good way to Situate the product/service. And, over the long term,increase the satisfaction rate at the consumer!

And why not be helped by an influencer for this demonstration part? Most of them receive products to promote them. Some do not hesitate to make test videos with tutorials. This is the case, for example, in the field of cosmetics. The influencer community is an excellent communication channel for product demonstrations.

Here is an example, here Eva Longoria teaches you how to redo your roots with an L'Oréal product

From her bathroom, actress Eva Longoria shows you how to use L'Oréal hair color

4. The sales video

As the name implies, here the aim is to sell a product or service.

The aim here is to include a sales pitch. Often a personality will present the item for sale and tell you the advantages of the item. The sale takes place around storytelling.

The sales video will be composed of 7 main steps :

1. The hook : the subject will be presented with a short catch phrase or an interrupted pattern (a short story), the aim is to get to the heart of the matter to attract the attention of the viewer.
2. The promise : we promise you a solution that works, that is made for you
3. The story of the person: we tell you about what led to this solution, about the problem we were faced with
4. The solution : we offer you a solution, it is the unique selling proposition, THE solution through which we access the promise
5. The product/service : what is the product service/product for this solution, we give you a presentation of the latter
6. The price and its decomposition : we give you the price of what we sell to you, we show you that it is the best solution in relation to the market
7. The call to action : we encourage you to act now, to make the purchase

Here, Olivier de Carglass, shows us how an impact can worsen but thanks to Carglass and its decidedly low price, we offer you a solution

5. The thank-you/welcome video

As described, this type of video will Allow to thank or welcome to members of your community, your customers, your partners... Whatever, but it allows you to create a link And of build loyalty.

This kind of video does not only allow you to welcome or to thank but also toRefer the user to products/services that are beneficial to him and show him that choosing you is the right choice.

It is also a way of federate your community And of strengthen the bond with the latter. An original video can even allow you to create engagement and stand out from the crowd.

Like SNCF, which promotes the ecological side of the train by thanking its passengers with The Merci campaign

SNCF advertising campaign, in 2018, to thank the 5 million travelers for preferring the train.

6. The educational/informative video

Creating a video is also an opportunity toeducate or Ofinform your prospects. Video is also an ideal format for explaining, educating and informing thanks to the simultaneous use of images/texts/sounds, the Internet user more easily captures the message. In addition, the captioning increases the assimilation of information by the Internet user. Tools like Capted can support you in this step. This type of video allows you toTackle complex topics by simplifying them and making them accessible.

The advantage of educational/informational videos is that theWe can call on outsiders to the company as experts to discuss the topics we are addressing, as Leroy Merlin does below. Inviting external speakers also makes it possible toExtend the reach of your video, of maybe Reach new audiences And so acquire new customers. Indeed, these external actors will probably share this video to their community so you will gain visibility.

Here Leroy Merlin informs its customers about financial aid for energy renovation with an expert from ADEME. This video in collaboration with ADEME makes it possible to reach their community for Leroy Merlin.

7. The customer testimonial video

The customer testimonial allows you to build a relationship of trust between your brand and your consumers. Indeed, this kind of testimony will support the fact that your solution is the right one, that it allows you to solve a concrete problem. This type of video is therefore BtoC.

Because your customers are your first collaborators, do not hesitate to put them to work! Who doesn't look for reviews before buying a product? The customer testimonial video allows you An opinion with case study to better understand what is being sold. And to show that your business is the right one, that you are professionals.

8. The collaborator/team interview

The collaborator interview will allow you toestablish a relationship of trust between you and your future collaborators, or B to B. Indeed, interviewing your current collaborators will show your professional know-how and expertise in your field.

This type of interview can also be of interest to your customers because it also allows you to show who you work with, to introduce your team. So The audience will know more about your brand and will be more likely to have a positive image of it.

These types of videos make it possible to humanize your business.

Here, the Avril group interviews one of the heads of Michel & Augustin

On Instagram, The Modetrotter brand did a series of interviews with his team to introduce each member.

9. The Live video

Live videos are made for engaging content. As social networks are increasingly consulted, this type of content should be taken seriously. In fact, we saw the extent that this took place during lockdown: organized debates, sports classes, questions and answers... Live was everywhere ( but especially on Instagram ).

The advantage of live is that it can be as ephemeral as it is sustainable. Indeed, the latter can only be visible for the moment or for 24 hours. But, it can also be saved and uploaded later on certain platforms such as YouTube or Instagram. Instagram live can even be transformed into Podcast with Anchor !

This type of format allows interaction with its community because very often the community can comment on the live stream and you can respond instantly. The direct allows Internet users to interfere in privacy of a brand, a company, influencers... It also allows you to experience an event as if you were there, to Immerse yourself in an event like with Rémy Bruisine by Brut, which takes us to the heart of the news, or the sports lessons of Justine Rojat Who tells us not to give up. As you will have understood, live is be close to your community, accessible. Live allows you to be natural and to be able to discuss multiple subjects.

Here, An Instagram live on the theme of Self Defense in the form of a discussion between accounts Clit Revolution and Self Collective

10. The Stories

Stories extend to all social networks. Even Linkedin is getting started.

The principle A video that lasts 24 hours. This new format allows you to boost your content strategy, to share content daily with your customers.

Stories are an opportunity to share moments from your daily life and to allow you to be 'accessible'. It can also be a way of be creative.

On Instagram, we actually love the colorful and inspiring stories of Sabribeny or those of I like everything about you that poetically embrace everyday moments. The stories are a nice tool favorable to storytelling And an OAn opportunity to strengthen your brand image.

Thanks to stories you can also Tell a story in the form of a soap opera suchlike The Summer Comic on Instagram. And you can keep them visible on your profile for the past 24 hours.

‍