The ideal length for a video on TikTok, YouTube, and Instagram

Video is a content format that is widely used on social networks. But each platform imposes technical limits on the maximum length of videos posted. Let's take a look at the recommendations for optimizing your videos on social networks.

Let's start with short formats with TikTok, Youtube Shorts and Instagram Real

TikTok

The maximum length of TikTok videos is 10 minutes. However, the most effective videos are usually between 15 and 60 seconds.

Be careful to keep in mind that the hook is very important: you need the First 3 seconds be striking.
A few tips for an ideal grip over here.

Statistics show that engagement declines drastically beyond 60 seconds. It is therefore recommended to stay in this ultra-short format.

Instagram Reels

Instagram Reels have a maximum duration of 90 seconds.

Again, it is preferable to make short videos between 15 and 30 seconds to arouse interest. After 30 seconds, many users stop reading.

YouTube Shorts

YouTube Shorts imposes a maximum length of 60 seconds.

For this format as well, aim between 15 and 30 seconds seems to be the best choice. It's the most viral format on YouTube right now.

In summary, to perform on short platforms, focus on engaging videos that are 15 to 30 seconds long, with 90 seconds at the most.
An ultra-dynamic and powerful format!

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In fact, that's good news, we've created an e-book that complements what we've just said about ideal video lengths, recommended by platforms.

This e-book gives you much more tips for performing with your short vertical videos for TikTok, Youtube Shorts or even Instagram Reels.

We also give you all the methods that work best according to what the best content creator of the moment applies: Alex Hormozi.

To access it, just click here.

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A reminder now of the technical limits on all platforms for “long” content

youtube

YouTube is obviously the video platform par excellence. The maximum length for classic videos is 12 hours.

But in reality, it is recommended to publish much shorter videos, between 2 and 10 minutes. Beyond that, the dropout rate tends to increase considerably.

Very long videos can still find their audience, especially complete tutorials or gaming lives.

instagram

On Instagram, videos can be up to 90 seconds on the flow, and 60 seconds in the Stories.

Reels, Instagram's flagship video format, recently saw their maximum length increase from 30 to 90 seconds. Again, short videos are favored by the algorithm.

facebook

Facebook allows videos with a maximum length of 240 minutes, that is 4 hours!

However, most experts recommend posting videos of 1 minute unto 5 minutes to maximize engagement. Beyond that, the attention of users decreases rapidly.

LinkedIn

On the professional social network, the maximum length of videos is 10 minutes.

But again, it's better to post shorter clips, between 1 and 2 minutes, to keep the audience's attention.

Mastering the recommended durations on each network is essential to create optimized videos that engage your target audience. Do not hesitate to test several formats to find the ideal duration according to your audience!

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