Video formats: how to find your way around?

With the multiplication of platforms, it is also the multiplication of video formats and you must constantly adapt your content accordingly.
Chez Capte we have the solution.

In our editor, you can directly resize your video to the size of your choice based on the social network.

And to have a better overview and better understand what each format corresponds to, we have made a guide below.
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1:1 (Square)

• Description :The Square Format where the width and height of the video are equal.
• Common uses : Perhaps the most popular of social networks, it is the most used because it can be easily read on all platforms. It is mainly found on instagram for publications.
  It is ideal for mobile devices as it takes up a large portion of the screen in portrait mode.

16:9 (Landscape)

• Description : This is the standard format for HDTVs for example and most online videos. It is wider than it is tall. This is the format you get when shooting with your phone in landscape mode.
• Common uses : Used for most TV shows, movies, videos youtube and video games. It's also the standard format for streaming videos.

4:3

• Description : Formerly the standard format for televisions and monitors. It's more square than 16:9.
• Common uses : Although largely replaced by 16:9, it is still used for some stock videos, presentations, and retro video games.

4:5

• Description : Portrait format that is taller than it is wide. It is optimized for smartphone screens in portrait mode.
• Common uses : Popular on Instagram for posts and ads. It is also used for vertical videos on Facebook.

9:16

• Description : This is the standard portrait format, the opposite of 16:9.
• Common uses : The star format of TikTok, Instagram Reel or Youtube Short. The mobile format par excellence.

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The list could go on for a long time, but these are the formats you need to know to start creating content or increasing your online visibility.

The important topic to know once the format is understood is Safezone.
Or, the area to respect to include all the elements of your video.
We made a video (16:9) on the subject here to find out more:

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