How to boost your content: the 3 best tips by Caroline Mignaux!

Develop a solid strategy of contents may seem complex for beginning creators. Luckily, experts like Caroline Mignaux share their best tips to help you structure your approach.

In this article, discover Caroline's 3 key tips.

All the tips come from our episode of our Content Factory podcast with her:

1. Find your “Channel Market Fit”

Before you even think about your content, ask yourself this essential question first: “What is the most suitable channel for my audience?”

According to Caroline, an expert in digital marketing, it is essential to focus primarily on the channel where your audience will be the most receptive.

First, focus on the channel where your content will be easiest to create and where your audience will be most engaged.

That means identifying your target audience's preferred platform. Is it about youtube, instagram, TikTok, LinkedIn, a Blog Or a podcast ? On which channel is your community the most active and engaged?

Once this Channel Market Fit determined, you will be able to establish a solid presence on this priority channel before considering expanding your content strategy to other platforms.

For example, if you have an established YouTube channel, the focus should first be on regular publication of quality videos. Once this foundation is solid, you can adapt your content in other formats (posts, infographics, etc.) to distribute it more widely elsewhere.

2. Put quantity and consistency first

Rather than aiming for perfection for each new content, Caroline recommends publishing regularly, even if your content may have some flaws.

You should not fear imperfections, the main thing is to maintain a steady pace of publication to retain your audience.

According to her, it is better to maintain a regular pace of publication, even if your visuals or texts are not perfect, rather than spending weeks fine-tuning each content at the risk of discouraging your audience by a lack of new features.

It's a subject we've been looking into A bit more in depth here

Of course, it is important to maintain a certain quality. But by focusing on quantity and consistency, you can gradually improve your content over time, while keeping your audience engaged with a constant flow of new content.

3. Manage virality strategically

Let's imagine that, to your surprise, one of your content is enormously viral successful, far exceeding your usual results. Well done, that's great news!

However, Caroline calls for caution: this peak of interest may only be fleeting. Instead of resting on your laurels, she advises staying focused on your editorial line over the long term, and not to let this occasional buzz cause you to deviate from your strategy.

Stay focused on your editorial line and don't let this buzz cause you to deviate from your long-term strategy.

Keep your main objective in mind Build loyalty your new audience and continue to publish consistent content with constant regularity. By applying these tips, you will sustainably boost your online reputation and authority.

So, convinced by these 3 pro tips to boost your content strategy? All you have to do is test them to get your audience off the ground!

To do this, do a test with Capte, our easiest tool to help you create content.

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