A good script = a good video

In episode 13 of our podcast”Content Factory“, we had the privilege of receiving Blas Calvello, a recognized expert in the field of script writing for youtube. Throughout the conversation, Blas revealed how careful preparation and a strategic approach can make the difference between a video that went unnoticed and a viral video.

Let's dive into the key lessons of this exchange.

The importance of careful preparation

Starting to create requires a bit of preparation, and not necessarily in the aspects you imagine.

Have a clear idea before you start

According to Blas, the first step for any successful video creation is to start from a solid idea. As he says:

“You can't create a video if you don't have an idea of the subject at the beginning.”

A solid foundation is crucial to guide the next steps in the process.

The power of the call to action

Engaging viewers is critical to the success of a video. Blas highlights the importance of an effective call to action, as evidenced by this excerpt:

“In this video in question [...] he made a call to action at the end of the video [...] which boosted the views of the video which exceeded 100,000 today.”

It's a reminder that every moment of the video can be used to maximizing engagement.

Here his example concerns the explosion of views on the video of Sylvain Lepoutre, upon Villebrequin.

Quality above all

A reminder that seems obvious but worth remembering, the quality of the video is essential.

The importance of sound in video

When it comes to quality, sound is often underestimated. Blas insists on its importance:

“In terms of hardware, for me what's most important [...] is sound.”

Not always considered to be the most important point, it is interesting to have this point of view from Blas. This can free up the technical constraints that may involve adjusting a camera, or knowing how to do professional editing.

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Blas Calvello and his expertise in script writing

Blas is not just a content creator; he is a real expert.

“In particular, you are an expert in writing scripts and that's why you support creators and brands in this area, on their more global strategy.”

It is essential to surround yourself with competent people to Optimize your strategy.

Skillful script writing isn't just a skill; it's an art that, when done right, can transform your video strategy. Blas Calvello reminds us of the importance of preparation, quality and adaptability.

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To find the complete exchange:

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