The 7 tips for breaking through on social networks

Tips for getting started with content creation

Mar 29, 2024

Do you dream of making a living from your passion for creating content on social networks?

Discover the 7 tips of Lovi, which we received for our final episode of season 1 of our “Content Factory” podcast, to boost your visibility and build an engaged community.

What can you do to stand out from the crowd and develop a real community? Lovi, influential designer especially on TikTok, shared her secrets with us.

The full episode can be found here:

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1. Give yourself a set amount of time to find your publishing pace

When you start in the content creation, it is tempting to go headlong and produce as many videos as possible. But that enthusiasm is likely to run out of steam quickly. According to Lovi, it's better to give yourself a Test period, for example 30 days, to experiment and find a sustainable pace of publication in the long term. This break-in period is essential to set up a realistic routine.

“You have to test very, very quickly to find out what works because otherwise you can quickly get discouraged in fact. Especially when you impose a creative pace.”

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2. Don't confuse audience and engaged community

On TikTok, it is easy to reach a Audience important in a short time thanks to algorithms that widely disseminate new profiles. But this audience is not necessarily a committed community and faithful. To do this, Lovi recommends also betting on others platforms suchlike youtube or LinkedIn in order to create a core of fans who are really interested in your content.

“We should not confuse community and audience, this is particularly the case on TikTok, which offers very high visibility but not necessarily a regular community that will offer us concrete and useful feedback for the future.”

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3. Finding your niche and your “PMF content”

Rather than posting at random, it's better to find the theme (s) you have the most affinity for. Your”PMF content” refers to the niche in which you are most comfortable and that best suits your passions. By targeting your subject well, your videos will be more likely to appeal to a fellowship specific.

The Product Market Fit (PMF) is a term popularized by Marc Andreesen: it is the result of the perfect match between a market and the product/service that is able to satisfy it while responding to its uses.

Here Lovi adapts it to the discipline of content creation, comparing the market to a social network and the product to a content.

This advice was also that of Caroline Mignaux in this episode of Content Factory:

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4. Persevere for the long term

Succeeding on social media requires time and effort. It is essential to adopt a strategy over the long term rather than wanting to break through in a few weeks. La regularity And the constancy are essential for build loyalty your audience. Keep your end goals in mind to keep improving.

“It's being super consistent over at least a short period of time, just to learn how to organize yourself.”

5. The content before the form

At the beginning, thegenuineness and the quality of your message is more important than the technique. Feel free to create with the material you have at hand, even if it's imperfect. You can always improve the quality of your videos little by little, the main thing is to offer content that is similar to you.

6. Optimize your content for SEO

By applying SEO optimization best practices to your articles and videos, you will increase your visibility on search engines. This will allow you to expand your audience beyond social networks alone.

7. Persevere at all costs

Content creation requires a lot of patience and determination. Keep your end goal in mind and don't give up, even if your audience growth may seem slow. With persistence, your work will pay off in the end!