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10 Quick Steps to Succeed with Your YouTube Shorts
How to create and publish your first YouTube shorts
Video shorts are a huge success on YouTube. These ultra-short formats, which are vertically optimized for mobile, represent a great opportunity to boost its visibility.
It is also a format acclaimed by a large part of our guests that we have in Content Factory, our podcast that meets creators. And one of the big lessons to learn from these episodes is: you have to take action!
But how does it work and how to quickly create content in this format.
- Download the YouTube Studio app
Youtube Studio is the official application for editing and publishing videos YouTube. Available for free on iOS and Android, it will allow you to create your shorts directly from your smartphone. Convenient for shooting and editing vertical videos quickly.
Namely: Don't worry, you can also import videos you've made on your own, or even use a computer to upload your shorts, but the application will give you more options.
- Shoot in portrait mode
The golden rule for Shoot a short YouTube is to position your smartphone vertically. The 9:16 format is ideal. You can shoot with the front camera if you're taking a selfie video. If not, flip your phone over to use the main camera.
You always have the option of cropping a video originally shot in another format, but remember that the core of the video should fit in the vertical format.
- Use a tripod if needed
For a professional result, the use of a tripod may be essential in order to avoid any unsightly shake. Many pocket models exist and can be easily attached to your smartphone.
Content Factory Tip: in episode 3 of our podcast with Eliott Prigent, he told us about the importance of doing with what we have as equipment, and of launching first and foremost.
He himself decided to start creating content with a minimum of equipment, and to do interviews at the other end of the world.
- Focus on a close-up
The grip of a Short is very very important, every second counts! A close-up view of your subject will immediately catch the eye and highlight every detail.
Content Factory Tip: within episode 9 with Maxence Tison, from Content Factory, he recalls the importance of the metric to look at which is the curve of Watchtime of a video and so it also works with shorts.
- Dynamic editing
As we have just seen, a Short is very short, so you need a dynamic, powerful editing with quick sequences. Remember to remove all the blanks, the “um”, the silences from the video before publishing.
- Edit and finalize on Youtube Studio
In the app YouTube Studio, you will have access to a simplified timeline to assemble your shorts. Possibility to add text, filters, effects, transitions... Take the time to refine your editing for a striking result.
The good Capte plan: You are not comfortable with the application, come and choose the best clips from your video with Capte. We are a tool that helps in the creation of content.
You Have 14 days to try the tool for free, and test all the functionalities. You won't be able to do without it afterwards.
- Careful with the title and description
Once the video is edited, take the time to write a catchy and compelling title and a detailed description. Think of keywords to improve the SEO of your shorts.
Content Factory Tip: Sylvain Lepoutre in Content Factory Recalls the importance of a title on a video and shorts. It is certainly the most important element after the content.
- Post your shorts
All you have to do is publish your little gem directly on Youtube via the mobile application! To maximize views, consider also sharing it on other networks such as Facebook, Instagram or Tiktok. That is the whole purpose of repurpose and with Capte you will be able to do it in just a few clicks. Everything is simplified!
- Analyzing performance
Finally, check the statistics of your shorts regularly in Youtube Studio. The data will allow you to identify strengths and areas for improvement for your next videos.
It is very important to understand what works and also what does not work.
Content Factory Tip: Take for example on Jordan Chenevier-Truchet which keeps a backlog of all its content to monitor performance and be able to improve over time.
In addition to these tips, we've compiled a comprehensive guide to help you get started with content creation and launch your Content Factory and create content like the GOAT Alex Hormozi.
It's available here
