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How to get more likes on instagram ?

Want to increase your engagement rate on Instagram? 

Getting more likes will help ensure that your future posts will be more visible, as the platform's algorithm works to show users content that is similar to what they may have been interested in before. 

To help you get more likes, I wrote this guide on how to get more likes on Instagram! 

Take care of your description and your hashtags

Writing great legends...

...for Instagram it seems obvious. The hardest part is finding out what's good for your brand. That will vary, of course. 

For example, the shortest captions are not necessarily the best. It all depends on what you have to say and whether or not you want to explain what you took the picture of. 

Every hashtag...

...you use has the potential to open up your post and your brand as a whole to a whole new audience. Think about your hashtag strategy:

  • Don't be too wide (e.g. #dog), but don't be too specialized (e.g. #labradoodlesofgreenpoint)
  • Use an effective number of hashtags (studies show that posts with 9 hashtags get the most engagement)
  • Put them in the right place (i.e. in the comments)
  • Consider creating a branded hashtag
  • Using hashtags in stories and your biography

Hashtags require a touch of skill, as one look can tell your audience whether you are savvy or desperate!


Post consistently and at the right time

As an Instagram brand, you don't want to bore your followers, but you also don't want to be a ghost. A content calendar is a great tool to help you plan the amount of posts needed to keep people's attention, without losing quality.

But instead of dropping everything to post twice a day, we recommend using a social media management tool that allows you to schedule Instagram posts. That way, you can save time by spending a few hours a week putting together your posts, and spend the rest of the time relaxing and watching Instagram come together. (Or, you know, doing everything else on this list and running your business).

Instagram does not show posts chronologically, but its algorithm favours the most recent posts.. This means that if you want your post to be seen by users, it is important that you know when your audience is actually looking at the application.

Okay, so when is it, exactly?

Your own analyses will already give you some indications. Then it all depends on your sector. We invite you to consult the timetables indicated here to find out more! 

Tag brands or people and ask your followers to tag their friends.

Whether you're tagging a co-worker, a new acquaintance, or your childhood hero, the goal is to highlight how much you appreciate them and share that value with your audience.

This one can be tricky. Save it for great posts so people really want their friends to see it. You probably also need to give them a reason (say, a gift?) for not just broadcasting it in private.

Partnering with an influencer

Find an influencer in your industry to partner with. Ask them to take and post a photo of themselves with your product on their profile and yours. This allows your company to reach more people within your target market and increase your credibility through this social proof.

Influencers take their decisions into account, which means that the people they send messages to will be more likely to buy a product from your company.

When you post videos, add subtitles!

As we keep telling you, subtitles help you gain visibility! Videos are most of the time watched without sound, you wouldn't want your video to be scrolled without interest? To avoid this : A-PLAY SUBTITLES! It is essential to gain visibility but it also allows you to be more accessible, especially to deaf and hard of hearing people. To do this, use Capté and add subtitles 

Instagram will soon be hiding the likes in France, so... what's the point?

Instagram is testing this new feature: hide the likes! Indeed, it seems that this "like pressure" can influence users, even causing psychological problems... If instagram validates this test, you will still have access to your likes and stats, but others will not be able to know them 😉 

Looking to win some Instagram likes?

Don't wait any longer, test Captured

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