capté - transcription - subtitles - referencing your podcast
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The podcast has only grown in recent years! And for good reason, it is an adequate answer to our multitasking habits. We can listen to it anywhere and anytime: while doing sports, cooking, while being in the transport... But there is already a multitude of podcasts so how to properly reference your podcast and gain visibility? Thanks to a whole SEO strategy and some good advice: we tell you everything.

Why the podcast?

According to a Harris Media study, 5.8 million French people listen to native podcasts! 

A podcast can allow you to discover a subject, a domain, a personality... and allows you to gain notoriety and appoints you as an expert. So why not give it a try? And if you've already started, then you're in the perfect place to learn how to reference your podcast! Because referencing your podcast means gaining visibility and increasing your number of listeners.

Referencing your podcast

Title and metadata

As with a Google page, you need to optimize your title and description. To do this, be concise and clear to make your subject easily identifiable and understandable. And be sure to integrate your keywords.


The tags will allow toidentify the themes covered in your podcast. Here, no need to use expressions, we will prefer use short terms and tags specific to each podcastwe avoid redundancy and tag lists.

The visual

The visual will be the hook of your podcast so we take care of it. We integrate the name of the podcast and, if possible, that of the episode while ensuring that they are readable, specifically in thumbnail format. If you have a graphic charter, use the to be identifiable at a glance. And optimize the image by choosing the right format with good quality and by referencing it (short title with hyphen to separate words, alt...).

The RSS feed

The RSS feed is what allows search engines to detect your podcast ! So, we take it into account and we check it thanks to https://validator.w3.org/feed/ .

The transcript

In addition to make your podcast accessible to everyonethe transcription also allows tohelp with referencing. By switching from audio to text, you also give search engines the ability to better identify the content of your podcast because they use the text to perform the referencing. And, your transcription risks to automatically understand keywords and therefore of strengthen the identification of your theme. The written word also allows you toadd external links and thus increase trust in your content.

Publish on YouTube

Adding your podcast to YouTube will allow you to reach a new audience but also of strengthen your referencing. In addition, with YouTube, you have the possibility toadd your transcript as a subtitle and Sequence your podcast into chapters.


Once your podcast is published, you have to share it! It is essential to communicate on it. For the teaser, you can make a mini video post with an audio visualizer accompanied by a short audio clip of the podcast. 


The notices allow you toget feedback on your podcast and to be able to improve yourself. But they are also an asset for referralt because some platforms like iTunes, use them to know which podcasts give the most visibility so don't hesitate to ask your visitors to leave a comment.

In summary

Referencing your podcast requires a little bit of work but it is quickly rewarded with the visibility you gain so here we go: go for it! 

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