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With the global pandemic Covid-19, online training courses are flourishing more and more on the web. But they are not new, there are the MOOC of France Infos Numérique, the Teds, the online classes of prestigious universities like Oxford or Hardvard... But why such a craze and why should you create training videos too?

Because video is an increasingly popular and widespread format

Video is increasingly present on the web. By 2022, 82% of international Internet traffic will be devoted to video. Facebook, on the other hand, has 100 million hours of video viewing every day on their platform. People love video and want more of it. For educational videos, this allows for better assimilation of the content. And, social platforms are pushing this type of format. Video has many advantages and that's why it's so popular. 

To learn differently

At the educational level, video enhances 3 crucial assets attention, comprehension and memorization. Creating training videos is therefore completely relevant!


The flipped classroom offers a variety of forms thanks to video. This can be in the form of tutorials, case studies, trainer on camera, motion design, drawings... Vary the formats allows the audience not to be bored. In addition to the variation, these are usually short formats of about 5 minutes maximum. The attention span of people being low (as said about 8s), creating short formats allows the audience to go to the end.

And if ever, when creating video, you can use different stratagems like rhythm, editing or animation to keep the audience's attention. 

The understanding

Generally, by associating the image with the voice, we assimilate much better and therefore we understand much better. The video being an audiovisual content, the educational contents put in video allow a better understanding of the topics discussed. The addition of subtitles further increases this learning leverage. 

Video is the perfect format to aid in understanding since it allows to illustrate, to deconstruct and to materialize some words.


And understanding goes hand in hand with memorization. The video allows you to to memorize more easily and quicklyt because it uses two of our senses at the same time, hearing and seeing. If in addition to hearing and seeing, you add the possibility of reading your videos through subtitles, learners should memorize the content of your videos even better. Video also helps with memorization because it shows concrete cases.

Because it's a flexible and accessible format

The great thing about videos is that it's responsiveIt can be viewed both on computer and on mobile. This makes it content that can be consumed anywhere. 

In addition, video is a very flexible format. This allows learners to view them at any time and to be able to come back to it if needed. The learner can stop reading at any time, which allows him/her togo at your own pace.

Because it is a customizable or personalized format

Video is a format that will allows you to talk about specific topics and to propose specific content for your target. You can create videos according to the age of your target audience, their level of expertise in the field of training... The video format also allows you to test different forms Video is a much less static format than an image or written course, so take advantage of it. Video is a much less static format than an image or a written course, so take advantage of it, try new things and play with your creativity.

Here are some small examples of videos you can create:

A classic online training video with a trainer facing the camera and animations like a power point

An explanatory training video in the form of a drawing

A whiteboard training video

A training video that alternates between explanation and exercise

Because it is a good basis for creating interactivity

With your online training videos, you can create interactivity. For example, you can create discussion platforms for learners, propose exercises to do once the video is finished, propose a quiz... Training must go beyond simply watching the video, solicit interactivity from learners and encourage them to participate. Do they have any questions? Does this video raise any points you hadn't thought of? Is it possible to create a debate behind it? What are everyone's opinions on the subject?

Just because everything happens online doesn't mean there shouldn't be contact and interaction. But, it is up to you to be the source of that activity.

In summary

Training videos are becoming more and more common. It is a format that allows for better learning and greater freedom for learners. By creating a training video, you offer unique and creative content and you group a community. We must not hesitate to make it live by creating interactivity between learners. Video is also a freer format for you to use and allows you to use your imagination, so have fun! And to learn more about how to make your training video a success, go to this article.

Need to subtitle a training video?

The subtitling facilitates the understanding and memorization of content.

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