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Online training is becoming more and more common. Making video content for your trainings allows you to offer multiple resources to your audience. But also, to diversify your content. The training video allows you to dynamize the content you offer. You're ready to get started, but how do you make a successful training video? Before you start, you need to learn the 5 mistakes you should not make to avoid missing your video.

1. Online training is not face-to-face training

Be careful not to give a lecture!

Online training requires a lot of more creativity. You must create interactivity and be inventive. You have to keep your audience attentive. And yes, it is much more complicated for your audience to keep their attention remotely than in person.

To make sure you make a good online training video you should first set your goals with this short questionnaire:

  1. What is the target audience of your training?
  2. What are the information that you want to convey, what is that your audience should remember ?
  3. What is the level of learners ? Beginners ? Experienced ? Experienced ? Experts ?
  4. Are they comfortable with computer tools ? What are their learning habits ?

2. Do not choose or vary formats

The training video can take different formats. Varying the formats allows for dynamism. And of courseto avoid boring your audience. You can choose the format depending on the platform where you publish your video: YouTube, training platform, Instagram... Some platforms favor certain formats. 

And if you have a choice, a multitude of possibilities are available to you :

  • a practical case
  • a video with the trainer in front of the camera (as was preferred for our first YouTube video)
  • an explanatory video in motion design
  • a testimony
  • a theoretical video to explain a real-life example (prefer short videos for this type)
  • a video capture of your screen (as was also done on another YouTube video)
  • a tutorial
  • an interview
  • & much more (be creative) 

The key is to find the format that best suits your objectives. But feel free to vary the formats and/or mix them. Because having a case study is different from an interview and does not provide the same knowledge. Think about it.

3. A structured video, please!

Nothing better than sequencing. Several short videos are better than one long one. The advantage of short videos is that they will allow you to sequence your training andapproaching topics in a concise manner. Having multiple videos also keeps your audience's attention. It is more complicated to keep your attention on a long video than when you watch several short videos.

To structure your videos well, use storytelling. And write video scripts in advance. This work will allow you to be properly prepared and to know where you are going. Each video will have a clear message but avoid being too prepared, it can erase all traces of spontaneity from your videos and that would be a shame.

Try tointegrate additional resources and bring your videos to life by creating interactivity with your audience. By creating a quiz for example or by proposing a practical case. Practice allows for better learning of the theoryKeep this in mind. Always try to conclude with an exercise or activity for the learner.

4. The quality of the form as well as the content

Yes, the substance of a training video is the primary interest of your audience. Nevertheless, do not forget the form. Indeed, the visual form of a video is just as important. And when we talk about form, we are talking about aesthetics, image and sound quality.

If you don't pay enough attention to the form it can spoil the substance for your audience. So here are the details you need to pay attention to:

  • The framework The most important thing to remember is that you should try to have a sober frame that is in relation with your content. A messy or colorful frame will distract your audience.
  • The quality of the image Beware of pixelation and other problems. The image quality must be optimal, prefer HD. You can also filmed from a webcam, a smartphone or a camera, all is that the image quality is correct for a pleasant viewing.
  • The lighting Avoid a too dark video and prefer a natural light. A good lighting will give you immediately a better image quality.
  • Plans and framing They make your video more dynamic, so don't hesitate to vary them. If you don't do it during the shooting, don't worry you can fix it in the editing.
  • Sound and visual effects and transitions When editing, try to add some dynamic elements to your video such as animations, music, motion design... this can help you to emphasize some points of your training.

5. And above all, the sound

A video is an audiovisual content so it involves both image and sound. So, please, don't forget the sound.

For a good sound recording, do not hesitate to invest in a micro. A bad sound recording can ruin an entire video! Nowadays, there are very affordable lapel microphones that are more than enough. They allow you to capture the voice of the speaker and relay the environmental noises in the background, a godsend when you want to make a training video.

As far as speaking is concerned, don't be monotonous! You have to keep your audience interested. If you are too monotonous, your audience will fall asleep. Choose a good tone, be warm, lively. Be as simple and clear as possible in your comments. Avoid technical words or explain them, when you use them. You must be accessible and interesting.

And don't forget the subtitles! Your sound recording is good, but that doesn't prevent you from using subtitles. The subtitling allows Accessibility of your training to all, viewing your videos at any time, better referencing of your videos and better assimilation of the content for your audienceThis is a crucial step in the process. You don't have the budget or the time for ? No worries, we have created Capté for this purposeeveryone can subtitle its videos for free thanks to our web application!

Proformation uses Captioned to subtitle so why not you?

In summary

You don't start a training video with your nose in the wind, it requires a little preparation. But don't be afraid, it's largely doable and quite simple. If you pay attention to these 5 points, you will be assured of a quality training video. So are you ready to get started?

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