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Video is one of the best ways to improve your marketing strategy. But it is becoming more and more complicated to stand out. And Internet users are losing attention time: it would be about 8 seconds. So, the first 3 seconds of your video are the most important to capture attention. To help you capture the attention of your audience and increase the engagement of your video content, Capté has concocted a little guide for you.

The basis is understanding your audience. And for that, psychology is very useful. So here are some pillars to build on when you create your video content.

Awakens curiosity

As mentioned above, attention span is short, so you need to capture and hold attention quickly. In 3 seconds.

This is based on the curiosity theory of George Loewenstein. In short, for Loewenstein, curiosity is based on the gap between what we know and what we want to know. Having missing information, not knowing what we want to know, will stir up curiosity.

Apply to the video, you need a title that makes you want to and 3 seconds at the beginning of the video that gives a summary of the video without all the information. The goal is that your audience will only get the information they want at the end. This allows you to extend the viewing time.

Emotionally arouses

People like stories, movies... why? Because they provoke emotions in them. 

According to Harvard Business Reviews, the emotions most frequently provoked in viral content are generally positive, and include curiosity, astonishment, interest, uncertainty and admiration.

Try to generate these emotions through your video content and you will get more engagement. People are more likely to share something that moves them.

Tell

People love stories. Storytelling is THE way for you to make your video attractive content. Stories are a good way to learn, memorize, bring your subject and arouse emotions. In short, only advantages. Telling a story makes you more sympathetic and increases your client's confidence in what you are telling. 

Be authentic

The video is an opportunity to make your business human. Maybe by getting behind the camera yourself?

Being transparent and authentic makes it easier for your audience to identify with what you are saying. Behind the scene" videos are very popular and a good way to be transparent and authentic.

The social proof

Your goal is for your audience to have confidence in you. So why don't you let someone else tell your story for you. People are more confident with an outside opinion because the vision will be more objective.

Here you can involve your audience in the video or get help from influencers who represent your audience.

Use the FOMO

The FOMO syndrome for "fear of missing out". In the digital age, the fear of missing something important is called FOMO. It is mostly related to social networks on which we always come back to see what's going on.

Apply to your video, you can make the urgency of watching it or taking action felt. To exploit the FOMO, you can highlight in your speech the passing of time, the dwindling stocks (if you sell a product).

Use the FOMO

The FOMO syndrome for "fear of missing out". In the digital age, the fear of missing something important is called FOMO. It is mostly related to social networks on which we always come back to see what's going on.

Apply to your video, you can make the urgency of watching it or taking action felt. To exploit the FOMO, you can highlight the passing of time, the dwindling stocks...

Besides...

Why not apply some of these tips to your next videos?

In addition to these tips, there's one thing that automatically makes sure you get attention when you post video content is the subtitling. You can subtitle easily, automatically and for free with our Captured tool!

Start subtitling your videos

Increase your engagement rate by subtitling with Capté

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