06 Jan
Video is the preferred content of Internet users. According to Forbes, 64 % of people will make a purchase after watching a branded video. It is therefore of utmost importance for you to know how to make impactful branded videos. Videos in your image.
Why make a brand video
Making a branded video allows you toto increase your notoriety. But it can also allow you toincrease your organic growth.
Making a video in the image of your brand is to be identifiable at any time and when someone shares your video on social networks, it unconsciously makes the brand promotion.
So how do you make a quality branded video?
The intro and the outro
Firstly choose the thumbnail of your video. It must be attractive, do not hesitate to use color.
Clarify the subject of your video right from the title! The audience needs to know what they are going to watch just by reading the title. That's the first thing that gets read.
The The first 3 seconds are decisive to capture the audience's attention. The intention of the video must be obvious. For this we advise you to select a high point of your video to be highlighted followed by a small generic oruse a catchphrase. Which brings us to a not insignificant point: the subtitling ! On social networks, the videos are played in auto-play and about 80% of the videos are viewed in mute mode. Add subtitles allows you to counteract this and to be heard at any time. Capté is the ideal tool for subtitling as it automates the process allowing you to subtitle easily and quickly.
Your logo well placed and prominent
If you create a video, uhe logo of your brand must be visible at all times of the video. Play with shadows or color to allow this. A prominent logo allows users to know the author of the video.
In a principle of continuity and consistency, always place your logo in the same place. Most people choose the upper right corner because the eye tends to fixate on this point.
Use your colors
You probably have one or more signature colors. Be sure to use them in your video content to create consistency with your elements like subtitles for example. Captured allows you to customize the style of your subtitles to your image. The use of your colors also allows the audience to easily identify yourself (Coca-Cola red comes to mind). But also of stand out from the crowd because the color attracts the eye so the user will be more likely to stop on a content that stands out in his feed.
The right format
Each social network has its own formats. Instagram, for example, has several formats depending on the type of video you want to make: ad, post, Igtv, story... Depending on the platform you want to use for your video and the type of video you want, you'll have to adopt the right size.
Conclusion
By following these tips you are more likely toincrease the viewing time of your videos, their commitment rates but also interest to these.
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