Video subtitles have a lot to do with SEO, which they affect directly and indirectly. A direct effect is achieved by helping search engines "read" the video and better rank your content based on certain keywords. Indirectly, subtitles improve SEO by broadening video engagement, increasing video viewing time and time spent on your website. So, if you are not yet using video subtitles, this article will help you learn how exactly subtitles add value to your video marketing. And how you can easily add them to your video with Caught.
Adding video subtitles improves SEO. In reality, Google (or any other search engine) is unable to look at a video. The only information it can crawl is the text associated with it (e.g. video title, description, keywords, annotations, calls to action). With subtitles, the keyword depth of your video increases. This is because your content is indexed even by keywords that do not appear in tags, titles or descriptions, but are present in subtitles.
The video embed code is what exposes your online video directly to search engines and plays its role as a considerable SEO factor. It is this code that is ultimately important to you!
Add subtitles to your video can be very easy. If you want to use subtitles or closed captions, follow these simple steps.
Beforehand, prepare your video, make sure the editing is done, because adding subtitles is the last step!
Now you know that using video subtitles can increase your marketing power. Subtitles also improve the SEO of your video and make your video content competitive. Go ahead, in short adding video subtitles improves SEO in a simple way and without much manipulation on your part! Add some brilliant new subtitles to your online video and let us know how great they are by adding a link in the comments!
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