Video subtitles have a lot to do with SEO, which they affect directly and indirectly. A direct effect is achieved by helping search engines to "read" the video and better rank your content according to certain keywords. Indirectly, subtitles improve SEO by broadening the engagement of the video, increasing the amount of time the video is viewed and the time spent on your website. So, if you are not yet using video subtitles, this article will help you learn exactly how subtitles add value to your video marketing. And how you can easily add them to your video with Capture.
Adding video subtitles improves SEO. In reality, Google (or another search engine) is unable to watch a video. The only information it can explore is the text associated with it (e.g. video title, description, keywords, annotations, calls to action). With subtitles, the depth of keywords in your video increases. Indeed, your content is indexed even by keywords that do not appear in the tags, titles or descriptions, but are present in the subtitles.
The video integration code is what exposes your online video directly to search engines and plays its role as a significant SEO factor. It is this code that ultimately matters to you!
Add subtitles to your video can be very easy. If you want to use subtitles or closed captions, follow these simple steps.
Beforehand, prepare your video, make sure that the editing is well finished, because adding subtitles is the last step!
Now you know that using video subtitles can increase your marketing power. Subtitles also improve your video's SEO and make your video content competitive. Go ahead, in short, adding video subtitles improves SEO in a simple way and without too much manipulation on your part! Add brilliant new subtitles to your online video and let us know how great they are by adding a link in the comments!
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