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captioning - transcription - subtitles - video ad
Reading time : 3 min

How to create video ads on social networks? How do you get users to watch your ad to the end? 

Currently, video is the star of social networks. We explained to you that 76% of users prefer network video. Online video ads have become the new standard, they are more attractive than image ads, get better click-through rates and are more fun.

But the problem is that creating these short ads is a real challenge. You often need a fast laptop and complex software just to make the basic changes. With Captured, you can add subtitles to these online videos to gain visibility. In this tutorial, I will quickly show you how to make a simple online video ad.

Crop your video

If you want to publish an advertisement as an Instagram post, it is necessary to publish it in the best dimensions. 

That's why, on instagram, you have to crop your video in full portrait (16:9 format). No more horizontal videos, we bet everything on the vertical or square format! We love doing ads on Instagram because they use all the visual material on the phone. If you don't want to do a vertical video, there are obviously plenty of other options. To learn more, you can check out our article on video formats on social networks

Be creative

To personalize your ad, all you have to do is add your message and the company logo. This will make it easier to identify your brand. 

Do not hesitate to be original and innovative in the content of your advertisement. You have to catch the public quickly, so that they understand your message but above all... that they retain it! The idea is to avoid that the user keeps scrolling, so your catchy message must be immediate!

captioning - transcription - subtitles - computer with advertisement

Add subtitles!

The important thing is to be able to get your message across. The solution? That the message is understood, with or without sound!

On social networks, subtitles are essential and make the difference. Some have understood this, and others not yet! So stand out by adding subtitles. Your ad will be seen by the largest number of people. Thanks to the subtitlingyou gain in visibility and understanding! 

And to go further?

Mastering the video format is one thing! But social networks are becoming more and more futuristic with formats such as 360 degree video, or Instagram filters via the studio Spark AR. Augmented reality advertising coming soon? To be continued...

captioning - transcription - subtitles - commercials screen

Add subtitles to my advertising video!

Test Captured!
Add subtitles to my advertising video!

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