The subtitling on social networks it's just profit. Videos are becoming more and more present and subtitling becomes child's play thanks to tools like Capté then it's time to get started. And if you don't agree then here are 5 reasons why.
There are approximately 6 million deaf and hard of hearing people in France and about 37.5 in the United States. And these people can't fully understand your video if you don't add subtitles so it's your duty to make your content accessible!
About 80% of videos on Facebook are viewed in silent mode. And 3/4 of the social networking platforms launch silent auto play videos while scrolling. Adding subtitles allows you toattract the attention of Internet users and power increase your visibility. More subtitles means more reach!
The most spoken language in the world is English with 1.268 billion people and the second is Mandarin with 1.120 billion people. But you may not speak these languages. Luckily, you don't, the translation is here for you!
Translating subtitles is less expensive than dubbing or creating a new video in the desired language. Translating your content allows you to reach a larger audience.
Capté offers you the automatic translation of your subtitles in more than 10 languages including English and Mandarin. You don't need to know how to speak a language to be able to reach the international audience, subtitles are there for that.
Subtitles equal commitment!
According to one study subtitled videos are more likely to be viewed to the end than non-subtitled videos ( 91% vs 66% ). And the subtitled videos receive 17% of more positive feedback (likes, comments...) than others! And it's a virtuous circle because the more engagement you have on social networks, the more visibility you gainhehe. The subtitles are a really good plan.
And yes, this virtuous circle is also to have a greater capacity for discovery.
And this cThe discovery capacity is increased tenfold by the fact that search engines index videos with the help of subtitles. Search engines can't use audio to index content, so subtitling is useful. Subtitling is text and it integrates the keywords of your video, perfect for better SEO ! And if you are better referenced, you gain visibility and that's great for your business and more people discover you.
I hope I've convinced you to subtitle your video content and if you need to create subtitles, you can use Capté. Capté is the tool made for everyone, so that everyone can subtitle their content and make it accessible. Capté is a web application that allows you to easily and automatically subtitle all your videos. You can try it now for free!
2020 Capté, SAS. All rights reserved.
100% French tool.