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caption - transcript - subtitles - person surfing Facebook
Reading time : 2 min

Who hasn't pulled out their phone while waiting in line? Social networks are a source of entertainment. They have understood this and have started to favour videos more and more. That's why today, you need to subtitle!

Videos, the most popular content on social networks

It all started with social networks when Facebook launched autoplay. Today, it's still Facebook that has invested the world of video but this time, through Instagram with stories, IGTVs and now Reels. And of course, Twitter or Linkedin are not far behind. And autoplay is still a process used.

As you can see, video is a format that is hard to live without.

Is auto-play a genius idea?

The auto-play feature has made it possible to launch videos automatically. And consequently, to increase the number of views and the duration of the viewing of the latter.

But here's the problem: to capture the audience's attention, it gets complicated. Because auto-play means launching videos in silent mode, otherwise the sound can surprise and annoy the listener. There is only one solution: subtitles! 

But how to subtitle a video?

Then you think, ok subtitle but :

  1. I've never done it
  2. I don't have the budget for
  3. I don't have the time

And between you and me, none of these excuses are valid. I'll tell you why, it's all in one word: Captured! Captured is the tool that's made for you.

Got it, do you have capté?

Capté is a web application that allows you to automatic subtitlingThe tool is designed for all people who want to make videos quickly and easily. The tool is designed for all people who want to caption a video. No need for experience, the interface is simple and intuitive. Even your grandparents can subtitle with it.

How does it work? We use voice recognition. Thanks to artificial intelligence, the audio of your video is automatically transcribed into subtitles. Then, you can edit your subtitles with a very simple editor. It's like Word or Google Docs, it's a breeze. And if you want to give some style to your subtitles, don't worry, you can do that too, we've thought about it. You can even translate your subtitles automatically, if needed. And finally, you can export your subtitles in two formats: .srt or directly your video with embedded subtitles!

The multiple benefits of subtitling

As you will have understood, the subtitling is therefore essential on social networks. It is estimated that 80% of videos are viewed without sound.

 

But subtitling also has other advantages:

  • it boosts your visibility : +12%
  • your subtitled posts will be shared more than others
  • your content will be better referenced
  • you make your content accessible to everyone 

It's never too late to start subtitling, try it now with Capté!

Need to subtitle videos for social networks?

Do it automatically with Captured

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