You've probably already seen Reels on Instagram that give advice. Reels are becoming more and more common and are a great way to gain visibility. Learn how to create video tips via Reels to incorporate Reels into your marketing strategy.
You've probably already seen this type of content via Reels. It's one of the most popular types of Reels: easy to do, easy to remember, but most of all useful, it has it all. In addition, Advice Reels allow you to assert yourself as an expert in your field.
So here is a 6 point guide to creating a video advice in the form of Reels.
What do you want to cover in your Reels? Make sure the advice you want to give is specific to your niche and simple to understand. When choosing your topic and advice, put yourself in your target audience's shoes.
The interface of Reels is quite similar to that of Tik-Tok. It allows you to either upload your already created video or make it directly on the application. From Reels, you can add audio, video effects, manage the speed, add text... By creating your video from the Reels feature, you will have much more flexibility, so we recommend this option.
The strength of Reels is the simplicity of editing videos.
And we strongly advise you to subtitle your Reels or simply use the text to allow everyone to understand your visual without the sound. In the advice videos, the text is also often used in rhythm with the music to give the advice: simple, fast and effective.
Here are two examples:
As mentioned in the previous points, you can add content to your videos such as stickers, text, drawings...
When you make a video tip, write your tips down using the text feature so your audience can identify them instantly.
Once your video is finished, it's time to share it by clicking on the three dots at the bottom right. You can choose a thumbnail. To do this, slide your finger along the video to select an image.
We advise you to take an image in the beginning of the video. And to make this cover attractive, you can spice it up with gifs, stickers, text in title... In fact when you create your video, at the beginning of your video, you leave some time to put a title and content in anticipation of the thumbnail. Otherwise you can also upload a previously created image.
The final step is the caption. Like a standard Instagram post, there is a limit of 2,200 characters and 30 hashtags. You can choose at this point to have the Reels appear in your post feed, which we recommend to gain even more visibility! So make sure the slider is open on "Make it appear in my feed too" and you're done 😉
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