We notice that consumers have an appetite for videos, and this is a good thing, because video content explodes. However, how to be visible in the face of this saturation? Commitment! And yes, improving the engagement rate of your videos will lead to increased visibility.
First of all, there is no need to try to create a buzz! For example on Facebook, only 1% of videos go viral (Wochit studies of January 2018).
But then how do you get attention? Seeking engagement is the key! The more engaging your content is, the more attention you can get.
Get to know your community! To encourage audience engagement, make sure you understand your audience's needs. This way, you will offer them content that interests them. And of course, the probability that your community will engage will be higher.
How to make a good vlog in 2020Oudjedi Lylia