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Video is the content created more than ever. But here's the thing, you may not know where to start. Lucky for you, Capté is here to help. Every good video will start with a video script to captivate your audience. The script will allow you to structure your thoughts, to be efficient during the shooting and the editing, but also to keep your audience throughout the video. In addition, the video script can make it easier for you to transcript.

Why write a video script in the first place?

Still not convinced of the usefulness of a video script? Don't worry, read on and you'll understand why we insist you start with a script.

Designing a good video script will make your life easier and allow you to effectively define :

  • the different vocal passages: dialogues, voice-over, music...
  • the different scenes with the actions of each person and what is happening
  • instructions for the shots when turning (e.g.: plunge, counter-plunge, general shot, American shot, lights to be used...)
  • instructions for installation: sound design, subtitlingspecial effects...

In fact, the video script will serve as a kind of roadmap and will allow you to plan more easily and especially not to forget anything. Thanks to this tool, your message will be more structured and clear. With a good script, you can be sure to keep the attention of your audience throughout your video. To create a good video script for a captivating video, there are 9 rules to follow and we will share them with you.

The benefits of a video script for a compelling video

As seen above, a video script is very useful but it also has many other advantages!

Activates the imagination

The video script is the equivalent of a storyboard but in text form. However, you can add notes, sketches... when you reread it, you will probably make adjustments or add ideas. The script allows you to have an overview of the video you want to make, it is there to help you create your video to make it even more impactful.

Allows an efficient transmission of your message, information

We repeat ourselves but the video script will really help you to structure your information for a clear and concise message. As a result, your video will be more effective. The message is the main thread of your video.

Create a video of your own

Thanks to the script, you will be able to reflect your brand image or your personality in the video. Including taglines and keywords that correspond to you will become child's play and you will have a video that looks like you.

Save time on the shoot

With the script, you will know everything you need during the shooting. The script is like a roadmap for your shoot. Lighting, shots, scenes, dialogues... everything is written, all you have to do is shoot. And since you know exactly what to expect, you'll save time.

Save time in assembly

Everything is in the script. The voice-overs, special effects... are written, already integrated into the script and delivered with it. The editor will have all the elements in hand, which will save him time. The script can also be used as a transcription of the video and be used for subtitling. But to save even more time, the editor can use a tool like Captured to automatic subtitling once the video is edited.

Facilitate your interviews

The script is also an efficient way to structure your interviews: you write your questions and send them to your speaker, who can prepare and structure his answers. This upstream work can also save you time when editing, as your speaker may have fewer hesitations and therefore there will be fewer moments to cut.

Controlling the length and budget of the video

Finally, the script will allow you to avoid having a video that is too long or too short or even too expensive. With a video script, you know what to expect and you can say bye-bye to scenes filmed unnecessarily and that will not be integrated into the editing. Saving time and money, the script is a tool that you will not do without.

5 things to do before starting a video script

Before you start writing your script, you need to ask yourself 5 questions. The answers will allow you to know what to include in your script. Yes, because an impactful and engaging video will be a video that resonates with your target audience.

Who is your target?

Who do you want to send a message to? Who do you want to address? Knowing your target audience is one of the most important things in marketing or communication so don't lose sight of who you are addressing. Your video content will be tailored to your target. By knowing your target, you will know the tone to use, the dose of friendliness or formality that is appropriate ... You will also know on which platform to share your video and depending on that you should also adapt the format and / or tone appropriate.

What does your target need?

Once you have identified your target audience, put yourself in their shoes to meet their needs in your video. Identify your target's needs and address them in your script.

What message, what information do you want to convey?

You have identified your target and its needs, now it's time to define the message you want to convey. You probably already have your idea in mind but you need to refine it because it will be the main thread of your script and therefore of your video. Your message is the solution you will bring to your target's problem. What is your proposal? How is your solution unique?

What emotion do you want to convey?

Once you have defined your strong message, you need to think about how to convey it emotionally. A video that is emotional always has more impact and chances to go viral.

What action do you want your audience to take at the end of the video?

Here's the last question you need to ask yourself. Your video is meant to generate an action from your target, what is it? Your script must include a CTA (Call to action) so make sure you know what it is before you start writing it.

Your CTA can be about :

  • Making contact
  • Sharing your video
  • Making an appointment
  • Downloading the application
  • The transition to buying
  • Newsletter registration

The 9 rules for a (very) good video script

Once all the preliminary steps are over, it's finally time to write the script! Ready to go?

1. Structure your thoughts

As we have seen, the goal of the script is to make your message clear while keeping your audience until the end of your video. To do this, you need to structure your script in a logical way and this is something you surely learned at school: the introduction, the development and the solution.

The introduction

You start your script by showing that you know and understand your target. You state the problem they are facing or show the needs they have.

The development

You show your product or service. You show how you are the solution and how you can help your target. This is the time to convince your target, to show your expertise and to show how you are unique.

The conclusion

This is where you will place your CTA as seen above. You have to make it clear to your community what to do. On YouTube, for example, this is where the YouTuber asks for a like or a subscription. You, here, can ask for a contact or a subscription to the newsletter, depending on what you have defined.

2. Pay attention to your catchphrase

In a video, the first 3 seconds are crucial. It is thanks to them that you will attract the attention of your audience. So don't miss out.

Here are some suggestions for openings:

  • Excerpts from your video
  • An open question
  • An exclamation
  • Impactful figures
  • ….

It's up to you and don't hesitate to be innovative.

3. Focus on storytelling

We've already written several articles about it but storytelling is really a good method. And yes, everyone likes stories and it is emotional and easy to remember. And most of all, it keeps the attention all along your video. So whatever you want for your video.

Then you'll have to perfect your narration. Here are some tips:

  • Maintain the suspense: don't go into details from the start, it keeps your audience's attention
  • Amplify the emotions: a little exaggeration will intrigue your audience and help them remember better (like in a LinkedIn post "I am extremely pleased..." for example)
  • Humanize your message: your audience must be able to easily identify with you, use concrete examples, if you are talking about someone, give them a first name
  • Stimulate the imagination: make reference to films or books, use metaphors, transpose situations, your audience must be able to imagine what you are saying

4. Uses simple and precise language

The larger your audience, the more you should avoid using technical language, and if you do, be sure to specify the terms.

Be clear and concise in your choice of words and sentences:

  • Avoid overly technical language, acronyms, complex words
  • Uses simple and accessible words
  • Explain any complex terms if you use them
  • Use the present tense

Using simple language allows your audience to better understand and remember your video.

5. Be brief

It is estimated that the quality of attention of Internet users is about 8 seconds, you understand why it is important to be concise. So avoid disgressions. Your script must be as simple as possible to be effective. In addition, depending on the destination platform you choose, a maximum duration is defined.

To be brief, keep in mind:

  • A script = an idea. You have a problem to which you bring a solution. If you have several problems then write a script for each one.
  • Keep your sentences short, 15 to 20 words. Beyond that, the message becomes more difficult to understand and remember.
  • Avoid repetition: it doesn't lead to anything and it bores the audience.

6. Visualize your script and picture it

Of course, your script is essentially made of text but nothing prevents you from adding images of what you imagine (ex.: moodboard, sketch...). After all, the script is meant to become your video, so it might as well be a visual element.

If you're relying on data or want to integrate documents into your video, this is also an opportunity to add them.

Adding visual content to your script will save you time when shooting and also when editing.

7. End your video with clear CTA

CTA = Call to action.

As seen above, your script and video must end with a CTA to be effective and engaging. A CTA can be to ask to visit your site to bring traffic, to download the white paper to highlight your expertise, to give his email to send your newsletter ...

Here you need to remind your audience why they are watching the video, what the final action is.

8. Refine the script and optimize the duration

Take your script and a stopwatch, read your script out loud. Why? To fine-tune the script and optimize the length. By reading it, you'll have a rough idea of how long your video will be. To give you an idea, right now, one minute of video is usually 160 to 220 words.

If your text is too long, remove unnecessary words and rework your sentences and script. You can change the wording to make it shorter too.

9. Get someone to proofread your script

By dint of having our heads in the script, we know it by heart and it becomes complicated to stand back. To solve this problem, a proofreading by someone outside the project can be very useful. This allows :

  • Ensure that the script is easily understandable
  • To correct any errors
  • Ensure that the tone and message match your objectives

And once you get past that stage, that's it, you're ready to shoot!!!

Now it's your turn!

And that's it!

You have all the keys in hand to write the perfect video script for an engaging and impactful video! So grab your pen and start writing your script

Write your script

Then automatically subtitle your video

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