6 techniques for writing SEO content!
It's no secret that SEO and content go hand in hand. Writing articles, beyond being interesting, obviously helps to improve its SEO.
After all, without SEO, your content can get lost somewhere on page 50 of the search results; and we all know that the traffic on these pages is not really satisfactory 😉.
Likewise, ranking your first page can't do much if your content after the click is shabby. That's why a good relationship between SEO and quality content is essential!
Here are 10 tips on how to write an SEO article so that your content goes further and you can improve your SEO efforts at the same time.
This SEO writing tip is the most important piece of advice. It sounds easy enough, yet so many companies make content for the wrong reasons. You need to write content that is relevant to the interests of your target market or answers their questions. Not all messages need to be about your product or service, but they all need to be related to your industry. Assert yourself and your company as an expert in your industry by writing interesting and informative content, and do it better than your competitors..
For example, the articles of the famous blog Maddyness is aimed at a community interested in innovations and new technologies.
Don't underestimate the power of an effective title! Writing titles that are clear, interesting and use rich keywords will generate more traffic to your site. In addition to a great title, make sure your meta descriptions are interesting and expand on the subject of your article. Remember that your title and meta description are what appears in the search results, so make them count!
Take a look at the very clear articles in the Girl Scouts !
Use relevant, keyword-rich phrases in your headlines and throughout your content. This lets your readers and search engines know what your article is about. But beware, too many keywords can discourage your readers and also lead to penalties via search engines.
Use keywords thoughtfully and sparingly...sticking to a more natural approach. In addition to using keywords in the body of your post, take advantage of blog tags by tagging a few relevant keywords for each post; most general blogs already have built-in tagging capabilities.
By the way, subtitles on a video can also improve its referencing !
The content of your message may be important, but it can easily get lost in an unorganized and inefficient format. By dividing your content into small paragraphs with headings, you'll get an easy read that will keep your readers engaged. For search engines, organizing the background is also essential. It is important to use an appropriate tag hierarchy when tagging titles (H1 for headings, H2 for subheadings) to maintain a well-structured article.
Make your messages stand out with images! People are visual. Adding an image to your article can help get more views. Do you have a Pinterest account? In addition to promoting your blogs on your other social media channels, you can also pin messages with images, adding another traffic channel to your website.
Social networks are a powerful tool that can help increase the reach of your content and promote sharing. Posting each new article on the different social network channels will allow for more visibility. You can also publish on forums, using attractive descriptions and a call to action. Since the power of social networks lies in sharing, it is also important to have share buttons on each of your blog posts. If you want to have more control over how your links appear when shared, setting up Twitter or Facebook "maps" can give your shared links a boost, and can help increase your click-through rate.
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