Why listen to podcasts in 2020? In 2020, it's a reality: the podcast is everywhere. Everyone listens to them, everyone produces them. So why podcasts?
Podcasts are both entertainment and education, and they are tailored for a multi-tasking life.
Podcasts are also evolving. They've come a long way from their humble beginnings in 2003. Advances in technology and ubiquitous connections have allowed mobile apps to stream podcasts almost anywhere.
In 2020, 44 % of Americans have listened to at least one podcast in their lifetime. So, if this isn't the case for you... Why should you listen to a podcast for the first time?
Like many people, you may feel that listening is somehow "cheating" compared to reading. This is a particularly common concern among people who listen to audiobooks. Somehow, you're being over-rewarded for too little effort. But research reported by Sage Publications show that there is no difference in comprehension between listening and reading content. You are not cheating. In fact, you are simply adding to your knowledge and understanding in a different way.
You can probably find the information you need.
Whatever topic you want to learn more about, it seems there is now a podcast for it. In fact, there are 550,000 active podcasts on Apple's app alone and over 18.5 million episodes available. So you'd be hard pressed not to find what you're looking for.
The ability to listen to high-quality content wherever you are and whatever you are doing is one of the main reasons for the growth of podcasting over the past 15 years. And the medium is especially attractive to entrepreneurs, who are busy building a business, often with their own hands.
Not only can you listen while you're commuting, waiting in line or flying. But you can also listen while doing all those time-consuming activities of daily life.
And 11 % of podcast listeners turn on programs while they work. This can be very useful for entrepreneurs who are busy with their regular work tasks.
Everyone loves to come together to share stories that teach, inspire and entertain. It seems we are hardwired to absorb what we hear. That's why, when we listen to a podcast, that we tend to listen carefully. We don't skim or scan like we would a news article or blog post. We create images in our minds of the scenes described. You connect to the story, and you learn.
Of course, listening to podcasts doesn't instantly catapult you into the ranks of the ultra-successful: people like Warren Buffet, Steve Jobs and others had to do a lot of work to translate all their reading into results. But podcasts will certainly put you in the company of the most successful: 51 % of monthly podcast listeners have incomes of $75,000 or more, compared to only 38 % of the general population, according to The Podcast Consumer 2018 report.
The podcast is so trendy that it's not only found on podcast platforms anymore, but also on Instagram! The plus: allow deaf and hard of hearing people to listen to a podcast with their eyes! Indeed, the creators of podcasts now post them on instagram with subtitles, most use Capté to subtitle their podcasts !
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Podcasts on, sexuality, masculinity, starting a business... there's something for everyone! So, which ones do we like best?
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