Hashtags, what's the use and is it still useful? Well yes, thanks to them you can gain commitment and gain community. Hence the importance of implementing a hashtag strategy!
First, look at the hashtags of your competitors and industry leaders. Next, look at the hashtags that Instagram associates withthose qualified as related by the platform. Also consider to which keywords you can link your post and the semantic fields of the latter. If you need some inspiration, you can type the hashtags for your area in the search bar of Display purposes and related hashtags will be offered to you.
After finding hashtags, look at the number of publications for each: if the number of publications is too high, your publication may be lost in the mass of publications. Prefer targeted hashtags to broad hashtags. Also remember to watch, the number of comments and I like (= commitment rate) of the most popular publications, to see if you are likely to appear among them.
If the number of posts for a hashtag is too high, look for smaller hashtags and analyze the average engagement of the most popular posts: if we have about the same early engagement, we're more likely to end up in the popular posts of that hashtag so our post will have more visibility.
When you find a relevant hashtag, it's also interesting to look at the type of popular publications with this hashtag (computer graphics, color, legend...). Indeed, the Instagram algorithm analyzes publication types and favors those that are most similar to the identified hashtag.
To maximize its chances of gaining visibility and therefore commitment, you can set up the so-called staircase hashtag strategy or use hashtags of different sizes. Which is what? You will choose hashtags that are small, medium, large or very large by comparing the engagement rates found for each hashtag to the engagement rates of your publications.
Here, no particular specificity, no study has been carried out on this subject. You can post the hashtags as first comment or at the bottom of a legend.
There is no particular number but it is advisable to write between 14 and 22 hashtags and do not exceed 30 hashtags for a publication and 10 for a story.
Don't hesitate to go as far as the allowed quota to maximize your chances of visibility.
To see if your hashtag strategy works, test different lists and look at the results for each one.
Also be careful, if you always use the same hashtags, Instagram may think that your account is spamming. So be sure to vary your lists.
2020 Capté, SAS. All rights reserved.
100% French tool.